A record 24,211 visitors attended this year’s Vitafoods Europe, an increase of 15 per cent from 2018, while the size of the show floor grew by 10 per cent to meet demand, showcasing everything from new ingredients and finished products to packaging and contract manufacturing. As a reflection of the success of the event, more than three quarters of this year’s exhibitors have already rebooked for 2020.
The Vitafoods Education Programme also returned alongside a broad range of talks hosted across the show floor theatres. Featuring almost 90 industry and business experts, the total attendance of all theatres this year soared to 4,082.
Chris Lee, Managing Director, Health & Nutrition Europe, Informa Markets says the numbers “demonstrate the willingness of the nutraceutical industry to come together”, continuing: “Our initial target was 22,000 visitors, so to secure more than 24,000 is a huge achievement. Seeing visitors, exhibitors, distributors and delegates collaborate, discuss and debate across the three days makes it clear that Vitafoods Europe remains a key meeting point for the industry.”
First Informa event to achieve ISO Sustainability certification
In the lead up to this year’s event, the organisers encouraged the industry to come together to explore what was required to shape a more sustainable future through a series of networking events, roundtables and seminars. Ensuring that sustainable practices were in place throughout every aspect of the event – from planning to delivery – was also a priority, and included working with suppliers that share this commitment, powering the event with renewable energy, and introducing new stand build regulations to drive exhibitors to move away from using disposable materials.
As a result, Vitafoods Europe has become the first legacy Informa event to achieve the ISO 20121 Event Sustainability Management System certificate, a standard designed to help organisations in the events industry have confidence in the sustainability credentials of their event-related activities, products and services.
Ben Wielgus, Head of Sustainability, Informa, said: “Sustainability has moved from something that is a differentiator to something that is essential. Thanks to the number and diverse mix of attendees, Vitafoods Europe is the ideal setting for many different people to explore how to create a more sustainable future.
“I’m really pleased that the team at Vitafoods Europe has gained the ISO20121 certificate. This is a true reflection of its commitment to the agenda and how far we have come in ensuring both the show’s own actions and those of our exhibitors and visitors leave a positive legacy.”
Leading the conversation
Vitafoods Europe 2019, presented by KSM-66, offered nine additional events to help build communities and share values across the health and nutrition industry.
As part of the Sustainability Square, a new area showcasing the latest consumer and market insights from across the industry, visitors were asked for their opinions on how best to improve the sustainability of the nutraceutical industry.
Other new areas for 2019 included the Regulatory Clinic, which featured one-to-one consultations with experts from the European Federation of Associations of Health Products Manufacturers (EHPM) around updated and newly introduced EU and global regulations, and the Clinical Trials Zone, which provided a step-by-step guide to the clinical trial process.
Chris Lee concluded: “It’s encouraging to see the progress we have made this year. We’re already looking ahead to 2020 and how we can continue to drive the conversation forward to ensure we can achieve our long-term goal of helping to create a truly circular global food economy; one that creates a balance between sufficient and sustainable production.”Source: Informa MarketsAuthor: Hoffrichter