Top 10 innovation trends for dairy products

Date 07.22.2019 | Category: News
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Zenith Global IDM Sept18

The 10 trends are: health and wellbeing, convenience, ethical eating, on-the-go consumption, experimentation, snacking, premiumisation, indulgence, provenance and sustainability.


Says Zenith Global Chairman Richard Hall: “These 10 themes are the main characteristics driving most product development and innovation around the world.

“From camel milk to vegan ice cream, our analysts have assessed new products launched over the last 3 years and have found that nearly all manufacturers are extending their ranges to cater for these 10 trends. Our new report is a valuable guide to anyone already in or considering entry into the dairy market with a view to providing innovation and added value to consumers.”


With 40 comprehensive brand profiles across 21 countries under 4 product types - cheese, ice cream, milk and yogurt, the report offers product images as well as detailed information such as launch date, packaging type and size, pricing, variants and channels.


There is also an overview of the global dairy market, with market insights covering global and specific country trends as well as challenges, top claims by region and future opportunities. For more visit


Source: Zenith
Author: COX
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