Sidel scores WFIA
Date 03.10.2020 | Category: News
For their latest eco-friendly packaging design concept AYA, Sidel has been awarded with the prestigious World Food Innovation Award (WFIA) in the category “Best Drink Packaging Design”. With the prizewinning AYA design, Sidel has developed a comprehensive innovative “End to End” packaging alternative for still water, covering all angles from 100% recycled PET (rPET) primary to carton secondary and on to tertiary packaging alternatives – all optimised for local distribution methods. The result is an overall cost-effective and sustainable packaging concept which is tailor-fit to match circular economy requirements, while improving environmental impact and industrial production efficiency.
Recognition for an innovative 100%-rPET V-shape bottle
In detail, AYA is a 220 ml water bottle, featuring a V-shape. With its targeted extreme light weight of 5 g it is designed to radically reduce raw materials right at the source: The bottle is blown from 100% rPET preforms in order to bring a truly circular economy into reality, offering a new life to every bottle. AYA also comes with a snap-on tethered cap, aiming to additionally reduce plastic pollution. Furthermore, brand names, logos and legally required information may be engraved in relief onto the bottle, thus eliminating the need of a label to reduce waste and facilitate PET bottle sorting and recycling even more.
The eco-friendly AYA marks the first bottle concept released by Sidel to the industry which has been designed with an articulated shoulder featuring three stable positions; a Sidel patented packaging solution named Swing™ shoulder. After the blow moulding process, the bottle shoulder remains in an intermediary deployed position. After filling and capping, a mechanical pressure is applied on the shoulder to move it down and create the final AYA’s iconic V-shape. Thus slightly pressurised, the bottle bulk is reduced, while at the same time its resistance throughout the supply chain is significantly enhanced. A deployed shoulder position is possible to enlarge the volume and avoid any droppage when opening. AYA also features a specific deep base design to allow to stack the bottles, reducing the height to improve the whole storage volume.
Secondary packaging reduced to a minimum
Engineered within the Sidel “End to End” approach to better leverage packaging as a whole through the supply chain, the AYA bottles’ distinguished V-shape offers two innovative packaging alternatives in terms of compactness and reduction of secondary and tertiary packaging materials well-suited to optimise logistics.Source: SidelAuthor: Sossna