A total of 19,951 visitors attended the global nutraceutical event which took place between 9 and 11 May in Geneva – up 13% on last year's event. Furthermore, a record 1,034 companies exhibited – up 15% on 2016 and was the most international Vitafoods Europe ever, with exhibitors from 56 different countries, and visitors from 108.
Said Chris Lee, Managing Director, Global Health & Nutrition Network Europe, Informa Exhibitions: “It was an incredible event – the whole industry turned up. The sight of so many companies doing business, learning and networking made us really proud. This year’s record-breaking figures reflect the determination of the industry to innovate and overcome challenges, and we’re delighted to have played a part in that.”
There was also positive feedback for the newly restructured Vitafoods Education Programme, with delegates taking advantage of the opportunity to access content more closely aligned to their business objectives.
Derek Renshaw, Professor of Translational Physiology at the University of Coventry, said: “This was a particularly nice edition of the Education Programme. The quality was high and we really liked the fact that we could mix and match business and R&D. We’re starting a spin-off company, so the business workshops were particularly useful for us, especially the one on marketing strategies.”
Professor Andrew Scholey, Director of the Centre for Human Psychopharmacology at Swinburne University, Melbourne, said: “The quality of the speakers and the content this year was excellent. I’m very interested in the way the Education Programme has evolved over the years and gone on to become such an important part of the event."
Exhibitors enjoy increased traffic
Many of the exhibitors said that they had noticed increased traffic to their stands, and that visitors had come from a wider range of countries.
A wider range of advice and attractions
This year, old favourites such as the Vitafoods Tasting Centre and the Omega-3 Resource Centre were joined by a number of new features. These included the Vitafoods Innovation Centre in association with analyze & realize, which offered free consultations on areas such as regulation and marketing access.
Visitors could also talk to experts in the new Advice Centre. One of the companies that shared their expertise was Bird&Bird, whose Senior Associate, Nicolas Carbonelle, said: “I think it made sense for people visiting the show to have a place where they could meet people with a high level of knowledge who could address questions in respect of any business issue they had. My impression was that the show was even more successful than last year. It shows that the industry is a successful and active one.”
Also making a debut was the Probiotics Resource Centre – a new dedicated knowledge hub. Organised in association with the International Probiotics Association, it explored the latest breakthroughs in probiotic technology and market trends.
With the event proving so successful for all groups – visitors, exhibitors and education programme delegates – the organisers are now looking ahead to next year. Vitafoods Europe 2018 will take place at Palexpo between 15 and 17 May 2018. For more information, visit informaglobalhealth.com
Source: VitafoodsAuthor: COX