Pfanner wakes up the drinks market with new range using SIG’s Combidome 500 ml carton bottle
Date 06.13.2018 | Category: News
Pfanner, an internationally active premium manufacturer of juices and fruit juice drinks, is progressing its close cooperation with SIG as it chooses the innovative carton bottle combidome 500 ml for its new range of ‘Supersäfte’ healthy on-the-go drinks.
Targeted at busy Millennials, who prefer to consume healthily on-the-go, Pfanner’s innovative Supersäfte range of lifestyle drinks is a stand out product that appeals to a younger, highly motivated and mobile demographic. Working jointly with SIG to create a complete product concept, from product ideas and recipes to overall marketing, the decision was made use combidome 500 ml as the perfect packaging solution. Pfanner first started to use combidome in its 1.0 litre fruit juice range back in 2016, moving from the gable-top carton for the first time in 18 years.
Market research commissioned by Pfanner in spring 2017, with 20 to 35 age group, found that a staggering 98% of respondents thought the 500 ml packaging volume of combidome was the perfect on-the-go solution.
Said Peter Pfanner, Managing Partner of Hermann Pfanner Getränke GmbH: “Different generations have changing needs and the mobile Millennial prefers to snack on the move, rather than taking regular meals. By working closely with SIG, we were able to develop a complete product solution for this health-conscious group, who like to maximise their time by consuming on-the-go. From developing initial product and packaging ideas through to the final concept, we now believe that together we’ve achieved the ideal range of drinks for this mobile generation.
Pfanner continued: “combidome itself really stands out and helps us to differentiate our brand. We were able to create a dynamic, modern design, using the four display panels on the carton bottle, with fun colors and messaging which appeals to younger consumers and has excellent shelf appeal. At Pfanner, we value the reliability and high-quality production of SIG carton packs and we’re looking forward to developing our fruitful collaboration over many years to come.” For more visit sig.biz
Source: SIGAuthor: COX