Nestlé to accelerate innovation in China

Date 03.25.2019 | Category: News
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Nestlé China IDM Mar19

The new R&D centre will enable Nestlé to accelerate trend-based innovation in China to meet fast-changing consumer demand. The systems hub will strengthen collaboration with Chinese partners and suppliers in the area of systems.

 

Nestlé R&D in Beijing focuses on creating new food and beverage products primarily for Chinese consumers but also for those elsewhere in Asia. In close proximity to the Nestlé China Headquarters, it has state-of-the-art facilities that include rapid prototyping and packaging labs, as well as a consumer insight area. The centre features over 40 R&D specialists working across multiple product categories, with expertise in sensory sciences, food technology and nutrition. They also collaborate with local universities and innovation partners. The site also houses the Nestlé Food Safety Institute in China.

 

Said Mark Schneider, Nestlé CEO: “China is one of the fastest-changing food and beverage markets in the world, and a significant growth driver for Nestlé. We are strengthening our local R&D capabilities so that our teams can work faster and more efficiently to turn great ideas into the latest must-have products for consumers in China.”

 

The Shenzhen System Technology Hub is an extension of the Nestlé System Technology Centre in Orbe, Switzerland. The location near leading beverage machine and system manufacturers enables Nestlé to rapidly turn new ideas for beverage systems and components into reality. Technologists and engineers based in Shenzhen will also scout new system technologies relevant for Nestlé’s global beverage businesses.

 

Said Stefan Palzer, Nestlé CTO: “We are constantly looking for opportunities to increase the speed of our trend-based innovation. The proximity of the R&D team to the Nestlé China Headquarters and of the System Technology Hub to our suppliers and manufacturers will enable a strong collaboration that will help Nestlé push the boundaries by bringing breakthrough innovations to the market faster.”

 

Aside from Mark Schneider and Stefan Palzer, the inauguration was also attended by the Swiss Ambassador, Mr. Bernardino Regazzoni, the CEO of Nestlé for Asia, Oceania and sub-Saharan Africa, Chris Johnson, the Chairman and CEO of Nestlé China, Mr. Rashid Qureshi, Head of R&D China, Mr. Chris Pipe, as well as local authorities. For more visit nestle.com

 



Source: Nestlé
Author: COX
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