Mintel: Increasing interest in organic food
Date 05.31.2017 | Category: News
research shows, that the market for organic food and drink products in Germany is now one of the most innovative globally, as it hosted the highest proportion of food and drink launches in 2016. According to Mintel’s New Product database (GNPD), a quarter (25%) of all food and drink products launched in Germany in 2016 carried organic claims, the highest percentage globally. This is up from just 18% of launches in 2012.
While Germany is currently the leading market for organic food and drink innovation, as many as one fifth of all launches in Sweden (22%), the Netherlands (20%), the Czech Republic (20%), Denmark (19%), and Austria (19%) also carried an organic claim in 2016. In contrast, only 14% of launches in the US and 6% in the UK were organic. Globally, one in six launches (16%) of organic food and drink occurred in Germany in 2016.
Katya Witham, Senior Food and Drink Analyst for Germany at Mintel, comments: “In keeping with the German nation’s love for healthy, natural products, the organic market has been flourishing in recent years. The rise in organic product innovation comes as consumer health awareness continues to grow alongside a higher environmental conscience. Combined with an increasing disposable income, this fuels the uptake of organic products across food and drink categories in Germany.“
Indeed, Mintel research shows that German consumers are increasingly interested in organic food and drink. Over one in five (22%) German consumers claim to be purchasing more organic food and drink in 2017, compared with only 17% in 2016. What’s more, the share of German adults willing to pay more for organic food and drink has risen from 18% to 24% in this time period. This compares to 22% of consumers in France saying they’re willing to pay more for organic products, with this figure falling to 17% in Poland, 16% in Italy and as little as 14% in Spain.
Source: MintelAuthor: Sossna