Hey Hue, is that you?

Date 10.09.2019 | Category: News
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LycoRed Hue IDM Oct19

Now online, HueFinder aims to accelerate the ingredient selection process by offering easy access to application-specific insights to product developers who are exploring how to bring fresh vibrant colours to their formulations naturally.


After entering your specific application and desired shade, HueFinder indicates which of Lycored’s super stable reds, pinks, gold, yellow or oranges hues is the most suitable.


Said Christiane Lippert, Head of Marketing (Food) at Lycored: “The process of finding the right shade to meet colour challenges and taste issues can be a daunting, time-consuming task for product developers. HueFinder seeks to harness our depth of application expertise and stability studies to make the selection process much smoother.


“Our vertically integrated colour portfolio of red shades is made from natural lycopene extracted from tomatoes, while our yellow, gold and oranges are sourced from our particular super producing strain of fungus called Blakeslea trispora. Both are tested for stability across multiple applications including flavoured waters, UHT treated dairy drinks, juice-based beverages, hard coated confectionery, cheeses, prepared fruits and syrups, yogurts, fortified gummies and surimi seafood.”

Taste neutral and temperature and light-stable,


Lycored’s colorants are pH independent, and resilient enough to withstand the rigors of industrial food and beverage processing.


From SteadfastScarlet to OrangeOvation and ConstantCrimson, every member of Lycored’s colour cast is focused on quality, stability and ready to be paired with today’s popular, category-leading foods and drinks.

Versatile, vibrant and ready for demanding production environments, the entire range of Lycored’s food colorants is non-GMO, vegan, Kosher, Halal and allergen free. To find the perfect shade for your application, go to lycored.com/huefinder/ or vimeo.com/363843935


Source: Lycored
Author: COX
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