Customers were invited by the company to visit and tour the vineyard of Tim Grow, one of Welch’s farmer-owners, in Grandview, WA in north-west USA. They witnessed the harvesting of Concord and Niagara grapes and followed their short journey to a nearby processing facility for juicing immediately after picking.
The day was rounded off with a sumptuous five-course meal created by the head chef from partnering restaurant Cork 1794. Each dish was enhanced with ingredients made from Concord and Niagara grapes and paired with a specially chosen fine wine.
Said Kevin Kilcoyne, VP & General Manager at Welch’s Global Ingredients Group: “We often explain to people that Welch’s is a co-operative owned by farmers who grow our grapes in vineyards that have been in their families for generations. But in truth, nothing comes close to experiencing it in person. The event at Grandview gave many of our customers an opportunity to hear the story behind our supply chain directly from one of our grower-owners, giving them a unique insight into how the grapes are grown, harvested, processed and used in food and beverage products across a range of categories.
"Our Dinner in the Vineyard, meanwhile, gave us a chance to showcase how Concord and Niagara grape ingredients can bring fine foods to life with a unique twist. We were excited to welcome current customers, along with potential new customers, as we expand into new categories with our ingredients.”
The Concord grape is a distinctive dark purple variety that’s singularly delicious and naturally sweet. The Niagara grape is a close cousin of the Concord grape with a crisp and sweet flavour, a beautiful golden hue and a refreshing taste. Both varieties are quite different from standard red and white table grapes.
Welch’s Global Ingredients Group has harnessed the grapes’ taste benefits to create a range of versatile ingredients that includes 100% fruit juices, purees, pieces and powders. Available to food and beverage manufacturers worldwide, they are perfect for use in beverages, smoothies, snacks, bakery products, confectionery, yogurts, ice cream and desserts, as well as premium ready meals and restaurant dishes. For more visit welchs.com
Source: WelchsAuthor: COX