Epi Ingredients driving innovation with SoFlexi, new highly versatile yogurt-based finished product concept
Date 08.01.2017 | Category: News
Epi Ingredients – the dry ingredients division of dairy cooperative Laïta and one of the world’s dairy ingredients experts – is proud to introduce SoFlexi, the first concept of a series poised to grow in the coming years.
Designed to showcase the company’s application expertise and dairy ingredients know-how as well as to promote the use of EPILAC Lowfat Yogurt Powder 48 in new product developments, SoFlexi was created with the end-consumer in mind.
Says Mathieu Lucot, Marketing Manager at Epi Ingredients: “SoFlexi is a powdered mix that allows consumers to create fresh yogurt-tasting snacks at their convenience. Whether they are in the mood for a drinking yogurt, some ice cream or an acid drink, they can indulge almost instantly thanks to SoFlexi! But the goal for Epi Ingredients is not to sell the concept. Our objective with SoFlexi is to drive innovation and help our customers visualise what they can do with our ingredients, all the way from the bulk ingredient to actual CPG marketing”.
SoFlexi is the first concept of the range SoUnik, designed to showcase the unique characteristics of Epi Ingredients’ product offering. Other concepts will soon be added to this range to get manufacturers excited about new healthy indulgence developments featuring the company’s ingredients and that will satisfy consumers’ cravings for both taste and well-being!
To learn more about the company’s new concept, SoFlexi, or to discuss how EPILAC Lowfat Yogurt Powder 48 could drive the success of your next product development, visit epi-ingredients.comSource: EPi IngredientsAuthor: COX