EU ruling against "ersatz" products

Date 06.14.2017 | Category: News
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The European Court of Justice has ruled that plant-based dairy alternatives cannot be labelled as "dairy" nor must they add dairy-related terms to their product names as “The unique and natural blend of micro- and macronutrients of milk and dairy products cannot be matched by any plant-based products.

The European Court of Justice ruling protects European consumers: dairy terms like ‘milk’, ‘butter’, ‘whey’, ‘cheese’ or ‘yogurt’ cannot be used by vegetable ersatz-products. Even in explaining the difference on the packaging, those plant-based products are not allowed to misuse our dairy terms for marketing their products.

This is a good day for dairy, a good day for European citizens and a good day for Europe.”, said Alexander Anton, Secretary General EDA (European Dairy Association).

 



Read the document issued by the European Court of Justice by a click onto the thumbnail:






Source: EDA
Author: Sossna
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