DMK Group and BAHLSEN establish strategic partnership

Date 04.03.2019 | Category: News
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DMK Gulfood IDM Jan19

The DMK Group’s business unit DMK Ice Cream will continue on its brand course in 2019. After the company successfully introduced well-known brands to the ice cream shelves of the retail trade last year, together with Baileys and its own brand MILRAM, the division is continuing its positive development. With BAHLSEN, DMK has won over a long-established brand, which will also be available as an ice cream for the first time from 1st May.

 

As part of its realignment, the DMK Group is also strengthening its brand business in the ice cream sector, concentrating on its work with established collaboration partners in addition to its own MILRAM brand. This has allowed the company to open up new market segments within a very short space of time. The next chapter is now set to start with BAHLSEN. “We are pleased that we were able to convince BAHLSEN, one of the most popular German brands, about the strength of our portfolio. This confirms that we’re moving in the right direction,” said Marcus-Dominic Hauck, COO of DMK Ice Cream. “Because with our creations, we’re putting everything in place to deliver new incentives to target groups of established markets.”

 

Says Dieter Lutz, Marketing Director DACH of BAHLSEN: "The BAHLSEN brand has always stood for quality and diversity. As such, it’s only the next logical step for us to want to offer consumers this diversity in other categories. And that’s why the popular BAHLSEN classic is now available as ice cream!"

 

Served in a practical 500 ml tub, BAHLSEN ice cream will initially be available at food retailers and then at petrol stations and via home delivery. The core customer group includes fans of BAHLSEN classics and all consumers who love rich ice cream. The three flavours provide shops with a new variety of tastes. BAHLSEN Ohne Gleichen Ice Cream combines crunchy, chocolate-covered waffle pieces with tender-melting vanilla ice cream and delicious nougat sauce. BAHLSEN Ohne Gleichen Strawberry-Yoghurt Ice Cream offers a refreshing summer timeout thanks to its fruity strawberry topping, crispy chocolate-coated waffle pieces and white chocolate flakes. BAHLSEN Messino Ice Cream, in turn, tantalises with its soft spongy biscuit bits, slivers of whole milk chocolate and orange sorbet. For more visit dmk.de/en/

 



Source: DMK
Author: COX
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