With an enhanced product portfolio, additional production capacities and packaging options, SternLife is strengthening its market position focusing on creative product concepts which offer its customers' brands and private labels considerable value-added potential.
Says Florian Bayerlein, Managing Director: "We don't simply manufacture products for private labels. We see ourselves as the driver of ideas and impetus for our customers. Our market and nutritional experts know which raw materials and active ingredients are on trend, and which healthy and tasty products are currently popular with consumers. This is the basis on which we develop new concepts and implement them together with our customers."
An example of this are the protein products which cater for one of the current mega trends, "Body in tune" which Innova Market Insights has labelled the latest top trend for 2017. It demonstrates that protein products have long ceased to be marketed only to athletes and people with weight problems with more and more consumers resorting to high-protein products to boost their personal well-being.
SternLife has developed a special protein shake for suppliers of sports and health foods. Special feature: the basic mix can be tweaked by adding various functional compounds to suit specific target groups. A mix of BCAAs, L-glutamine, vitamin C and magnesium turns it into the perfect post-workout shake for athletes. By contrast, compounds with functional plant extracts like green tea or green coffee boost the metabolism and help with weight loss.
The latest nutritional trends, sound expertise about the interaction between individual active ingredients and the latest application technology are the ingredients used by SternLife to generate creative product ideas. This is likewise expressed in the company's new brand image: "The tag line 'Inspiring Nutrition' in the corporate logo underscores our aspiration to be perceived as the source of ideas for our customers. We want to inspire and develop profit-making concepts. Against this backdrop, our experts work closely with R&D specialists from our sister companies in the Stern-Wywiol Gruppe", states Florian Bayerlein.
Antje Wetzel, Head of Product Development, comments: "We develop exclusive products for each customer. We put together the optimum formulation from a selection of over 1,000 raw materials to win over our customers. We seek out the best possible synergies between the raw materials and combine them from different sources. For instance, we use various proteins in order to ensure an optimum nutrient profile."
Many products can also be manufactured to organic standards and can, furthermore, be customised to suit specific diets – for instance gluten- or lactose-free options or vegan products.
Besides sports and health foods, SternLife also develops individual solutions for food supplements as well as products for targeted clinical nutrition to cater for different clinical pictures. The dosage forms range from powders and bars over drinks and shots to capsules and tablets. For more visit: sternlife.de
Source: SternLifeAuthor: COX