AGRANA Fruit launches into new categories with innovative products at ANUGA

Date 09.28.2017 | Category: News
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Agrana IDM Sept

AGRANA Fruit is mainly known as the global leader in fruit solutions for the dairy industry with more than 850 new and innovative product launches globally per year. It will demonstrate its diverse product portfolio for other industries like bakery, ice cream, food service and beverage at the fair. Besides fruit solutions AGRANA Fruit is also specialist for brown flavour preparations, preparations with inclusions, cereals and savoury preparations. With the acquisition of a main player in the sector and thanks to his special know-how, the production portfolio was recently enlarged with the addition of innovative syrups and customised foodservice packaging solutions.


AGRANA Fruit shows its wide range of products by providing very creative product tastings at the booth for interested visitors. Examples include trendy indulgent dairy and savoury solutions, innovative preparations with inclusions, fruit solutions for bakery and dried fruit. The main highlight will be cocktails and drinks prepared by a professional bartender. These drinks will include Dirafrost’s “beartender” fruit purees and innovative syrups.


Said Johannes Kleppers, CEO of AGRANA Fruit: “I am very excited to present our innovative and diverse portfolio at the ANUGA, which is one of the most important fairs for our industry. It is a great opportunity to show our customers our new and exciting solutions and innovative syrup range from our recently acquired unit in Argentina.” For more visit:


Source: Agrana Fruit
Author: COX
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