2019 Consumer Types: What drives purchasing decisions?

Date 08.05.2019 | Category: News
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Euromonitor IDM jan

When looking at buying behaviour, grouping consumers solely by demographics can give a skewed view of their daily habits and long-term lifestyle choices.


The Euromonitor Consumer Types Series looks beyond standard demographics to create personality-driven consumer types at a global and country level, giving you valuable insight into what consumers actually want and need.



Learn more about the 10 consumer types, including two new types for this year, the 'Minimalist Seeker' and 'Digital Enthusiast'

Understand their values, influences and shopping habits

Identify new ways to target different consumer types and what drives their purchasing decisions


Source: Euromonitor
Author: COX
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