IDM ¦ Market report
FMCG Gurus Comment
Animal protein sources prove more popular than plant protein
Author: Michael Hughes, Director of Insights, FMCG Gurus, phone: +44 203 372 4454 email: email@example.com
Mike Hughes has over twelve years experience analyzing consumer trends across the food, drink and supplement industries.
He has a particularly interest in challenging industry perceptions when it comes to the way consumers think and behave.
In recent years, much attention has
been given to the growing popularity
of plant food and drink as
a source of protein. This is something
that can be attributed to
consumers taking a greater interest in
protein in general. It can also be attributed
to changing dietary habits,
12 · 8-9 2019 ¦ international-dairy.com
and the growth of consumers looking
to cut down on intake of animal produce.
Indeed, such interest in protein
is no longer restricted to people who
engage in physical activity as everyday
consumers seek out high protein products
to boost their general health and
wellness. However, whilst demand for
plant protein is growing, animal-based
sources of protein continue to be more
popular amongst consumers. Moreover,
there are several barriers that the
plant-based protein industry needs to
Dietary habits are changing across
the globe. An FMCG Gurus survey of
10,000 consumers were surveyed in Q4 2018 (1,000 per country) in Australia, Brazil, Canada, China, France, Germany, Italy,
Spain, UK and the US. For more info please contact FMCG Gurus at firstname.lastname@example.org.