FOOD-Lab Interview with…
Jan Hartmann, Managing Director and Patrick Schick, Product Marketing
Manager of IDS Imaging Development Systems GmbH, Obersulm
The corporate philosophy of company founder Jürgen
Hartmann is: "Simplicity is the basis of our thoughts and
actions: True to our philosophy" It's so easy ", this
applies to our perfectly compatible
cameras as well as to our software.
Because simplicity means
economy. We develop and produce
all our products with the
aim to offer our customers the
best user experience in the vision
With our industrial market.
cameras with artificial
intelligence, our customers
can individually train
the neural networks
themselves without prior
– Jan Hartmann
Hello Mr. Hartmann, Mr. Schick, thank
you for the friendly welcome. As the son
of the company's founder, Jürgen Hartmann,
you, Mr. Hartmann, were appointed
to the management team in March.
How did the company get started?
Hartmann: After completing his studies, my
father began his career at an American company.
There he was confronted with customer
problems that the company could not solve.
Thereupon he founded IDS with a partner in
1997, initially as a dealer for image processing
components (BV). In 1997, the first proprietary
product for digitizing analog camera
images was brought onto the market. For this
purpose, a plug-in card was connected to the
computer, with the help of which the images
could be digitally processed. Around the year
2000, digital cameras came onto the market,
which were also increasingly used in industry.
Our market threatened to collapse. As a consequence,
we started developing digital industrial
cameras. In addition, we were the first camera
manufacturer to make the USB interface,
which was initially only known in the consumer
sector, suitable for industry. This courageous
decision has made us one of the leading manufacturers
in this segment to this day.
Do you offer cameras for a wide range
of purposes, certainly also for the FOOD
Hartmann: There are actually no limits. The
industrial applications are indeed very broad.
Sometimes we are surprised by the application
ideas that customers come up with. Mechanical
and plant engineering, quality control in
production facilities, but also motion analyzes
in the sports sector, for example, are classic.