The Cradle to Cradle® metabolisms are divided into biological (left) and technical cycles. Biological nutrients constitute products of use,
such as textiles and car tires. Technical nutrients constitute products made of rare raw materials that can and should be kept out of the
environment. Technical nutrients include products such as washing machines, or bicycles (graphic: EPEA GmbH).
4/2017 eFOOD-Lab international 15
Effectiveness as a new approach for analysis and test-equipment
Author: Prof. Dr Michael Braungart, Braungart@Braungart.com
Traditionally, people think it is environmental protection
when they destroy less: “Please, protect the environment,
reduce your water-consumption.” “Reduce your energybill.”
“Reduce your waste-production.” “Protect the environment.”
You can see this in every hotel, where protection means
to use fewer towels, to use less detergent, etc. But this does
not really protect the environment – it only destroys less. Do
you really protect your child when you only beat it three times
instead of five times?
In this sense, East-Germany and Poland had been protecting the
environment much better than West-Germany or the Netherlands
before re-unification. In 1991, the EPEA-institute started a systematic
analysis of environmental quality and diversity in East-Germany.
It became clear that the quality of soil and the species diversity was
so much higher than in most parts of West-Germany. The main reason
for this was not legislation – it was just inefficiency. The system
was so inefficient that it left a lot of highly contaminated spots.
But overall, the environmental quality was so much higher than
in West-Germany, just due to inefficiency. So if you do something
wrong, don’t make it perfect – otherwise, it gets perfectly wrong.
Because West-Germany promised to provide the same quality
of life in both parts of the country, sludge from paper-recycling