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1/2016 eFOOD-Lab international 23 stricter regulation was the most commonly selected answer, chosen by 39% of visitors and 37% of exhibitors. We also asked respondents how important they believed it was that a nutrition ingredient or product is associated with an EFSA-approved health claim. Among visitors, 84% considered it to be either quite or very important, and 81% of exhibitors agreed. Regulation is clearly a hot topic in the nutrition industry and Vitafoods Europe 2016 will offer a number of ways to catch up with the latest developments. A new attraction this year will be the Regulatory Advice Centre in association with EAS Strategies, in which visitors will be able to connect one-to-one with experts and discuss the implications of global regulations in the nutrition sector. There will also be major focus on regulation at the Vitafoods Centre Stage. At the Vitafoods Europe Conference, meanwhile, EAS Strategies will present a special extended and in-depth workshop exploring a roadmap for bringing new nutritional ingredients to the EU market. The conference will also feature a look at the regulatory aspects of packaging, including the tricky issue of intellectual property, from law firm Bird & Bird. Tickets for the conference are available to purchase at vitafoods.eu.com/pr-preview. Increased focus on business challenges Despite its continued success, Vitafoods Europe isn’t standing still. Organisers have announced changes that will increase the focus of the event on the key areas that matter most to visitors – helping them to meet the business challenges they face in today’s fast-moving market. The show will continue to serve the nutraceutical market but will be focused on four distinct sectors, as follows: • Ingredients & Raw Materials • Finished Products • Contract Manufacturing & Private Label • Services & Equipment This means the event will offer more content specifically concentrating on each of these areas, ensuring a richer experience for visitors. Vitafoods Europe will now cover the whole spectrum of the nutraceutical industry, with Finished Products Europe becoming fully integrated within the Vitafoods Europe brand. And that’s not all. Vitafoods Europe 2016 will also see the introduction of a host of innovative new attractions that will put the emphasis on great content, interactivity and really bringing nutrition to life. Premiering in 2016 will be the Sports Nutrition Zone, where visitors can discover the very latest developments in the exciting and fast-growing sports nutrition category. In the Optimal Health Testing Centre, meanwhile, exhibitors will demonstrate how it’s possible to identify specific health needs and deliver tailored nutrition solutions to meet them. In the new Life Stages Theatre, leading independent experts will discuss specific nutrition requirements for consumers of all ages, from infant to senior. There will be stimulating panel discussions tackling current hot topics, such as personalised nutrition, appealing to Millennial consumers, addressing allergies, and optimal nutrition for infants and children. Elsewhere, a new Packaging Innovation Centre will provide an insight into advances in packaging technology, with a focus on hot topics such as design, delivery systems, convenience, labelling and sustainability. All the new additions for 2016 will build on the many existing, successful attractions that have proved popular with visitors in previous years, including the Innovation Tours with NutriMarketing, which will focus on five topics: the importance of food origin, vegan food, free-from formulations, healthy snacking, and future food forms for tomorrow’s consumers. Other popular features returning this year include the Exhibition Presentation Theatre, the Tasting Bar, and the Market & Trend Overview in association with Innova Market Insights. The Omega-3 Resource Centre in association with GOED, which made its debut at Vitafoods Europe 2015, returns in 2016 but will be twice as big with many new features. Coming back for a third year running, meanwhile, is the Nutrition Capital Network European Investor Meeting (NCN Europe III), where businesses and individuals in the nutrition sector can present their ideas to strategic and private equity investors. NCN Europe III will take place on Monday 9 May 2016, the day before the show itself opens. In addition, NCN will host the Venture Den on the Vitafoods Centre Stage on Tuesday 10 May, at 4pm. In this new, exciting, fast-paced business pitch contest, three companies selected by NCN will compete in front of a panel of judges for an array of valuable prizes. Companies will have the opportunity to enter the Venture Den as part of the application process for the NCN Europe III investor meeting. A truly international affair As in previous years, Vitafoods Europe 2016 will be a truly international affair, with exhibitors from all over the world. As well as companies from a multitude of countries participating independently, there will be a total of eight national pavilions, with exhibitors from Belgium, China, Croatia, France, India, Korea, Poland and the US. Over the past two decades Vitafoods Europe has become the essential international event for everyone working in the global nutraceutical industry. This year’s edition will be no different. It is set to be the largest nutrition industry gathering of its kind to date, and will offer more exhibitors, more conference speakers and more visitor attractions than ever before. Vitafoods Europe 2016 is the perfect environment for meeting and connecting with new and existing contacts, for discovering what’s new and – most importantly – getting business done. The event is sure to be buzzing with excitement, reflecting the high levels of positivity we found in our survey of visitors and exhibitors. Unquestionably, it’s a great time to be in the nutrition industry. Make sure you don’t miss Vitafoods Europe 2016 – register today for your free visitor’s pass at vitafoods.eu.com. VITAFOODS EUROPE 2016 PREVIEW


eFOOD-Lab_International_01_2016
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