Vitafoods Europe 2016 preview

eFOOD-Lab_International_01_2016

22 1/2016 eFOOD-Lab international VITAFOODS EUROPE 2016 PREVIEW Nutraceutical industry riding on a wave of optimism, new research shows Vitafoods Europe 2016 – 10-12 May 2016, Palexpo, Genev a Levels of confidence in the nutrition industry are currently riding sky-high, according to a survey carried out exclusively for Vitafoods Europe 2016, the global nutraceutical event. Researchers questioned visitors and exhibitors who attended last year’s show about their views on the prospects for the nutrition industry, the latest trends and the current regulatory environment. The results provide a fascinating insight into their opinions across a wide range of issues. The standout – and most encouraging – finding from the survey was that respondents feel overwhelmingly positive about the market for nutraceuticals. Among visitors to Vitafoods Europe, 87% of those surveyed said they were either very positive or quite positive about the future for the company they run or the business they work for, in terms of sales performance and profitability. Among exhibitors, the corresponding figure was even more emphatic: 94%. Such impressive levels of optimism look set to be reflected in the forthcoming Vitafoods Europe, which takes place at Palexpo, Geneva, from 10-12 May 2016. Now in its 20th year, this year’s event will be 16 times bigger than the first in 1997, with more than 900 exhibitors covering 40,000m2, and over 16,500 visitors expected to pass through its doors. Without doubt, the show has come a long way since the first edition – when it featured 100 exhibitors, covered 2,500m2 of floor space and attracted 1,200 visitors. In fact, to accommodate its growth, Vitafoods Europe will this year relocate from Palexpo Halls 1 and 2 into Halls 3, 4, 5 and 6. There will be more room for the increasing number of exhibitors booking space at the event and, in addition, a wide selection of new and exciting visitor attractions. Innovative streak Our survey also found that the nutrition industry’s innovative streak is alive and well. As many as 88% of the visitors to Vitafoods Europe questioned said their company intends to introduce at least one new product this year, while more than a fifth of respondents (22%) said their company would launch 10 or more new products in the next 12 months. A third said they would be launching between 5 and 9 new products. Among exhibitors, 92% said they would launch at least one new product in the coming year, with 21% planning to introduce 10 or more and another 19% promising between 5 and 9. Their responses indicate that there are bound to be plenty of innovations to see at this year’s Vitafoods Europe. In tune with this, the event will feature a number of attractions designed to showcase what’s new in the nutrition industry, including two New Products Zones – one for ingredients and one for finished products. A new addition to this year’s show will be the Vitafoods LaunchPad, where visitors can hear concise, bite-sized presentations from exhibitors about the latest product launches in the nutrition industry. LaunchPad will take place in the Vitafoods Centre Stage, a new theatre that will play host to a wide selection of stimulating events. There will be further opportunities to discover what’s new in the industry with the new Vitafoods Springboard. This will be a dedicated space for visitors to engage with start-ups and other entrepreneurs at the cutting edge of the nutrition sector. It will offer insights into the latest ingredients, products and technologies that make it possible to tap into current and future trends. The new Tasting Bar Spotlight, meanwhile, will be an extension of the existing Tasting Bar. It will give exhibitors the chance to present their products to visitors while simultaneously offering them the opportunity to taste and sample them. Greater consumer awareness Much has changed in the nutrition industry since Vitafoods Europe first took place in 1997. Chief among these changes, our survey results suggest, is that consumers are far more interested in diet and wellbeing. In our survey, 92% of visitors to Vitafoods Europe and 100% of exhibitors said they believed consumers are more knowledgeable about good nutrition now than they were two decades ago. In the light of this, visitors and exhibitors both cited increased consumer awareness about nutrition as the biggest opportunity for the company they run or work for (50% and 62% respectively). The single health category area of most interest to the visitors in our survey was healthy ageing, selected by more than a quarter of respondents (26%). Other popular choices were digestive health (chosen by 23%), cardiovascular health (22%) and weight management (21%). There will be a major focus on all of these topics at this year’s Vitafoods Europe Conference. Particularly exciting is the news that the conference will offer delegates a chance to hear the latest results from four major EU-funded nutrition projects exploring three of these areas: weight management, heart health and healthy ageing. Health claims are important Another significant change in the nutrition industry in the past 20 years has been the advent of new regulations in Europe that have made life much tougher for nutraceutical businesses. Most notable among these are the 2006 Nutrition & Health Claims Regulation and the Novel Foods Regulation, which – like Vitafoods Europe – also came into being in 1997. When our survey asked respondents to name the factors that represent the biggest challenges to the company they run or work for,


eFOOD-Lab_International_01_2016
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