Froneri launches new RØAR plant-based ice cream

Date 02.03.2020 | Category: News
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Froneri RØAR IDM Feb20

Created from high quality plant-based ingredients, containing no palm oil and with all cocoa used UTZ Certified (part of Rainforest Alliance), RØAR is a delicious ice cream aimed at those who enjoy indulgence but who also want to make responsible food choices. As a key part of its wider commitment to social responsibility, animal welfare, and conservation RØAR has also formed a long-term partnership with Panthera, the only organisation devoted exclusively to preserving the world’s endangered big cats.


Said Froneri CEO Ibrahim Najafi: “We have launched RØAR in response to growing consumer demand for plant-based products. Recent research shows that plant-based meal occasions have increased by *37% in the last four years. But it isn’t just vegans who are embracing this – there has been a 92% increase in plant-based meals being eaten by non-vegans. While creating this indulgent plant-based ice cream with a conscience it also made perfect sense to link up with Panthera, giving financial support to their TIGERS FOREVER fund, as well as a range of their other education and awareness initiatives.”


Available in three flavours in a 500ml tub format: Hazelnut Chocolate Cookie; Coconut Mango Passionfruit Oat Cookie; and Hemp Seed Chocolate Brownie, RØAR has launched in the UK through Ocado and Tesco (from 16th March). Outside the UK it will be available in Germany and Finland. For more visit


Source: Froneri
Author: COX
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