With the support of SIG’s Connected Pack solutions, Brazilian dairy producer Languiru Cooperative has become one of the leading market players in the southernmost state of Rio Grande do Sul at a time of increasing competition and growing consumer demands. And to reaffirm its ongoing partnership with SIG, Languiru has commissioned another filling line from SIG.
Since implementing SIG’s pioneering digital solutions in 2017, Languiru has experienced a number of achievements. These include greater consumer trust and quality perception in their products, improvements in productivity, and now a market share growth that puts Languiru in the region’s top three largest dairy producers, according to Kantar WorldPanel. Before its traceability project with SIG, Languiru was the fifth largest dairy producer in Rio Grande do Sul.
To technically realise its vision of 'Quality from beginning to end', Languiru turned to SIG’s integrated Connected Pack platform – a drive to deliver unique digital coding technologies and track-and-trace solutions that ensure 100% connectivity and transparency together with greater digital interaction and engagement.
Said Languiru Cooperative president, Dirceu Bayer: “Languiru has always stood out for the quality of its products, and the use of SIG’s innovative Connected Pack technology has enabled us to strengthen this perception and show consumers that Languiru milk is truly differentiated.”
As of May 2017, Brazilian consumers of five different Languiru milk products can access quality data, brand information and interactive quizzes directly on their smartphones by scanning a unique on-pack QR code. This QR code system was unprecedented in the food industry when it launched and proved SIG’s early commitment to the connected packaging trend.
Added Bayer: "We have no doubt that with SIG we have a greater competitive advantage within the market compared to many other brands. SIG understood our demands and developed a tailor-made solution for Languiru that demonstrates quality and therefore adds value to our brand.”
Said Ricardo Rodriguez, CEO of SIG Combibloc Americas: "For SIG, our greatest achievement is the success of our customers. Being part of the growth of Cooperativa Languiru and its consolidation as a market leader in long-life milk in Rio Grande do Sul is very gratifying and shows SIG's commitment to be not only a supplier but a solution partner."
SIG’s Connected Pack is one of three value-adding segments that are part of its Value Proposition to help food and beverage producers meet increasing industry demands. Other solution-driven segments available include Product Innovation & Differentiation, and Smart Factory. For more visit sig.biz
Source: SIGAuthor: COX