Sharp-PS notified and listed in Australia and New Zealand for brain health and cognition claims

Date 01.15.2020 | Category: News
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Vote:
IFF IDM Jan20

The claims listed relate to the relationship between consumption of Sharp-PS phosphatidylserine (PS) through food products and 'Maintenance and/or improvement of cognitive function and brain health'. Based on this listing, food companies can include the IFF ingredient with this claim.

 

According to IFF Health (formerly known as Frutarom Health), the approval of claims related to consumption of Sharp-PS will provide Australian and New Zealand brands the option to add the ingredient to their products, opening new opportunities to launch functional foods products targeting brain health and cognition.

 

Says Mr. Pinni Raveh, Sales Manager for IFF Health: “The ability to include brain health and cognitive claims with Sharp-PS is exciting and creates a unique opportunity for IFF and for better-for-you food and beverage makers in Australia and New Zealand."

 

Adds Itay Shafat, PhD, Product Manager for Cognitive Line, IFF Health: "The benefits of PS consumption have been demonstrated in numerous clinical and pre-clinical studies, leading FSANZ to link its consumption to these benefits. As the interest in brain health and cognitive capabilities continues to rise within the aging global population, the timing of this approval could not have been better.”

 

Concluded Shafat: “Phosphatidylserine is ideal for inclusion into food and beverage matrices, as it has no taste or smell and does not affect mouthfeel. As part of the IFF family, we can now serve customers a complete set of solutions, from taste modulation systems, through natural colours, food protection, health ingredients, and more — all to create unique products that will answer consumers’ needs.”

 

With global trends such as the ageing population and an increase in brain-health awareness, “pill-fatigued” consumers are actively seeking alternative delivery formats for their health ingredients. Sharp-PS is an excellent candidate for the Australian and New Zealand food industries. For more visit iff-health.com



Source: IFF Health
Author: COX
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