ChickP taps into the dairy alternative market

Date 11.19.2019 | Category: News
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ChickP Ltd., a foodTech startup developing innovative plant proteins, launches a line of next-gen chickpea isolates especially designed for plant-based dairy alternative products. This ground-breaking plant protein, developed by the faculty of Agriculture, Food and Environment of the Hebrew University of Jerusalem, uses patent-pending technology to extract up to 90% pure protein out of the chickpea seed.

 

Global launches of dairy alternative products are triple the rate of new food and beverage launches overall, according to Innova Market Insights. The research group noted a 22% CGR for the period from 2014-2018. Europe is leading the dairy alternative drinks market in terms of launches, accounting for 38% of dairy alternative drink launches tracked globally in 2018.

 

The new chickpea isolates offer exceptional beneficial characteristics that help alternative dairy producers overcome challenges in processing as well as boosting consumer acceptance and fulfilling the demand for highly nutritious and tasty products. Thanks to its high solubility and smooth viscosity, ChickP forms an emulsion/gel that helps contribute to a firm finished product.

 

Says Ram Reifen, MD, founder and CSO of ChickP: “We tested the chickpea ingredient across a range of parameters, including functionality, flavour, nutrition profile, and protein content. Sensory parameters such as taste, colour, and texture are the key factors for success in launching any new product in the marketplace. Plant-based milk alternatives that contain ChickP have been shown to mimic cow’s milk and yogurt better for taste, mouthfeel, and nutritional value.”

 

 Taste: While most plant-based proteins can create bitter or off flavors that require masking by addition of sugar, artificial flavors, or other masking agents in the final product, ChickP protein has a neutral flavor, mitigating the need for sugar or flavor additives in the products.

 Texture & functionality: plant-based proteins often possess sandy or chalky textures that negatively affect the overall sensory experience. Most dairy alternative consumers in the US consume these products in cereal, smoothies, and coffee. These applications require a protein ingredient that creates a smooth mouthfeel and does not curdle when heated — characteristics often lacking in most plant protein dairy alternatives. ChickP protein was designed to provide a strong, smooth texture and emulsion stability, while having high solubility and smooth viscosity.

 Nutritional profile: The nutritional content of dairy alternatives is usually lower than that cow’s milk when it comes to protein, and can also contain lower contents of other essential nutrients and are higher in sugar. ChickP powder contains 90% protein, ≤8.0 moisture (the drier the better), and less than 0.1% fat. The very low fat is important since high fat content decreases shelf life and can lead to off flavours.

 Cleaner, shorter label: Dairy alternative products can contain artificial flavors, colouring, emulsifiers, masking ingredients, and other additives that help them mimic dairy. By mitigating the use of such ingredients, ChickP protein allows for shorter, cleaner labels.

 Free-From: Dairy, soy, and tree nuts — the most common milk and milk alternative sources — are known allergens. Also, in some populations as many as 50% of consumers have lactose-intolerance. Chickpeas allergies are exceedingly rare and ChickP proteins are non-GMO, and does not contain phytoestrogens. For more visit chickpea-protein.com

 



Source: ChickP
Author: COX
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